diff --git a/llvm/test/tools/llvm-cov/branch-macros.test b/llvm/test/tools/llvm-cov/branch-macros.test
index e4bd14ec14f16..b16ef9d4846d8 100644
--- a/llvm/test/tools/llvm-cov/branch-macros.test
+++ b/llvm/test/tools/llvm-cov/branch-macros.test
@@ -1,5 +1,6 @@
 // RUN: llvm-profdata merge %S/Inputs/branch-macros.proftext -o %t.profdata
 // RUN: llvm-cov show --show-expansions --show-branches=count %S/Inputs/branch-macros.o32l -instr-profile %t.profdata -path-equivalence=/tmp,%S/Inputs | FileCheck %S/Inputs/branch-macros.cpp -check-prefixes=CHECK,BRCOV -D#C=999
+// RUN: llvm-cov show --binary-counters --show-expansions --show-branches=count %S/Inputs/branch-macros.o32l -instr-profile %t.profdata -path-equivalence=/tmp,%S/Inputs | FileCheck %S/Inputs/branch-macros.cpp -check-prefixes=CHECK,BRCOV -D#C=1
 // RUN: llvm-cov report --show-branch-summary %S/Inputs/branch-macros.o32l -instr-profile %t.profdata -show-functions -path-equivalence=/tmp,%S/Inputs %S/Inputs/branch-macros.cpp | FileCheck %s -check-prefix=REPORT
 
 // RUN: yaml2obj %S/Inputs/branch-macros-single.yaml -o %t.o
diff --git a/llvm/test/tools/llvm-cov/showLineExecutionCounts.test b/llvm/test/tools/llvm-cov/showLineExecutionCounts.test
index 4f505f9648eb8..a165d8d670e55 100644
--- a/llvm/test/tools/llvm-cov/showLineExecutionCounts.test
+++ b/llvm/test/tools/llvm-cov/showLineExecutionCounts.test
@@ -3,6 +3,7 @@
 // RUN: llvm-profdata merge %S/Inputs/lineExecutionCounts.proftext -o %t.profdata
 
 // RUN: llvm-cov show %S/Inputs/lineExecutionCounts.covmapping -instr-profile %t.profdata -path-equivalence=/tmp,%S/Inputs | FileCheck -check-prefixes=TEXT,WHOLE-FILE -D#C=999 -DC16K2=16.2k -DC16K1=16.1k %S/Inputs/showLineExecutionCounts.cpp
+// RUN: llvm-cov show %S/Inputs/lineExecutionCounts.covmapping -binary-counters -instr-profile %t.profdata -path-equivalence=/tmp,%S/Inputs | FileCheck -check-prefixes=TEXT,WHOLE-FILE -D#C=1 -DC16K2=1 -DC16K1=1 %S/Inputs/showLineExecutionCounts.cpp
 // RUN: llvm-cov show %S/Inputs/lineExecutionCounts.covmapping -instr-profile %t.profdata -path-equivalence=/tmp,%S/Inputs -name=main | FileCheck -check-prefixes=TEXT,FILTER -D#C=999 -DC16K2=16.2k -DC16K1=16.1k %S/Inputs/showLineExecutionCounts.cpp
 
 // Test -output-dir.
@@ -16,8 +17,10 @@
 //
 // Test html output.
 // RUN: llvm-cov show %S/Inputs/lineExecutionCounts.covmapping -format html -o %t.dir/html -instr-profile %t.profdata -path-equivalence=/tmp,%S/Inputs
+// RUN: llvm-cov show %S/Inputs/lineExecutionCounts.covmapping -format html -o %t.dir/html.binary -binary-counters -instr-profile %t.profdata -path-equivalence=/tmp,%S/Inputs
 // RUN: llvm-cov show %S/Inputs/lineExecutionCounts.covmapping -format html -o %t.dir/html.filtered -instr-profile %t.profdata -path-equivalence=/tmp,%S/Inputs -name=main
 // RUN: FileCheck -check-prefixes=HTML,HTML-WHOLE-FILE -input-file %t.dir/html/coverage/tmp/showLineExecutionCounts.cpp.html %S/Inputs/showLineExecutionCounts.cpp
+// RUN: FileCheck -check-prefixes=HTML-BINARY,HTML-WHOLE-FILE -input-file %t.dir/html.binary/coverage/tmp/showLineExecutionCounts.cpp.html %S/Inputs/showLineExecutionCounts.cpp
 // RUN: FileCheck -check-prefixes=HTML,HTML-FILTER -input-file %t.dir/html.filtered/coverage/tmp/showLineExecutionCounts.cpp.html %S/Inputs/showLineExecutionCounts.cpp
 //
 // Test index creation.
diff --git a/llvm/tools/llvm-cov/CodeCoverage.cpp b/llvm/tools/llvm-cov/CodeCoverage.cpp
index 5db5c2e023541..921f283deedc7 100644
--- a/llvm/tools/llvm-cov/CodeCoverage.cpp
+++ b/llvm/tools/llvm-cov/CodeCoverage.cpp
@@ -1023,6 +1023,12 @@ int CodeCoverageTool::doShow(int argc, const char **argv,
   cl::alias ShowOutputDirectoryA("o", cl::desc("Alias for --output-dir"),
                                  cl::aliasopt(ShowOutputDirectory));
 
+  cl::opt<bool> BinaryCounters(
+      "binary-counters", cl::Optional,
+      cl::desc("Show binary counters (1/0) in lines and branches instead of "
+               "integer execution counts"),
+      cl::cat(ViewCategory));
+
   cl::opt<uint32_t> TabSize(
       "tab-size", cl::init(2),
       cl::desc(
@@ -1100,6 +1106,7 @@ int CodeCoverageTool::doShow(int argc, const char **argv,
   ViewOpts.ShowFunctionInstantiations = ShowInstantiations;
   ViewOpts.ShowDirectoryCoverage = ShowDirectoryCoverage;
   ViewOpts.ShowOutputDirectory = ShowOutputDirectory;
+  ViewOpts.BinaryCounters = BinaryCounters;
   ViewOpts.TabSize = TabSize;
   ViewOpts.ProjectTitle = ProjectTitle;
 
diff --git a/llvm/tools/llvm-cov/CoverageViewOptions.h b/llvm/tools/llvm-cov/CoverageViewOptions.h
index 015c92a1656be..81e69c3814e30 100644
--- a/llvm/tools/llvm-cov/CoverageViewOptions.h
+++ b/llvm/tools/llvm-cov/CoverageViewOptions.h
@@ -45,6 +45,7 @@ struct CoverageViewOptions {
   bool SkipExpansions;
   bool SkipFunctions;
   bool SkipBranches;
+  bool BinaryCounters;
   OutputFormat Format;
   BranchOutputType ShowBranches;
   std::string ShowOutputDirectory;
diff --git a/llvm/tools/llvm-cov/SourceCoverageView.h b/llvm/tools/llvm-cov/SourceCoverageView.h
index 2b1570d399dd0..0b4e3978a4ba9 100644
--- a/llvm/tools/llvm-cov/SourceCoverageView.h
+++ b/llvm/tools/llvm-cov/SourceCoverageView.h
@@ -180,6 +180,8 @@ class SourceCoverageView {
   /// on display.
   std::vector<InstantiationView> InstantiationSubViews;
 
+  bool BinaryCounters;
+
   /// Get the first uncovered line number for the source file.
   unsigned getFirstUncoveredLineNo();
 
@@ -266,6 +268,14 @@ class SourceCoverageView {
   /// digits.
   static std::string formatCount(uint64_t N);
 
+  uint64_t BinaryCount(uint64_t N) const {
+    return (N && BinaryCounters ? 1 : N);
+  }
+
+  std::string formatBinaryCount(uint64_t N) const {
+    return formatCount(BinaryCount(N));
+  }
+
   /// Check if region marker output is expected for a line.
   bool shouldRenderRegionMarkers(const LineCoverageStats &LCS) const;
 
@@ -276,7 +286,8 @@ class SourceCoverageView {
                      const CoverageViewOptions &Options,
                      CoverageData &&CoverageInfo)
       : SourceName(SourceName), File(File), Options(Options),
-        CoverageInfo(std::move(CoverageInfo)) {}
+        CoverageInfo(std::move(CoverageInfo)),
+        BinaryCounters(Options.BinaryCounters) {}
 
 public:
   static std::unique_ptr<SourceCoverageView>
diff --git a/llvm/tools/llvm-cov/SourceCoverageViewHTML.cpp b/llvm/tools/llvm-cov/SourceCoverageViewHTML.cpp
index e2be576b93cda..c94d3853fc014 100644
--- a/llvm/tools/llvm-cov/SourceCoverageViewHTML.cpp
+++ b/llvm/tools/llvm-cov/SourceCoverageViewHTML.cpp
@@ -1019,19 +1019,22 @@ void SourceCoverageViewHTML::renderLine(raw_ostream &OS, LineRef L,
     // Just consider the segments which start *and* end on this line.
     for (unsigned I = 0, E = Segments.size() - 1; I < E; ++I) {
       const auto *CurSeg = Segments[I];
+      auto CurSegCount = BinaryCount(CurSeg->Count);
+      auto LCSCount = BinaryCount(LCS.getExecutionCount());
       if (!CurSeg->IsRegionEntry)
         continue;
-      if (CurSeg->Count == LCS.getExecutionCount())
+      if (CurSegCount == LCSCount)
         continue;
 
       Snippets[I + 1] =
-          tag("div", Snippets[I + 1] + tag("span", formatCount(CurSeg->Count),
-                                           "tooltip-content"),
+          tag("div",
+              Snippets[I + 1] +
+                  tag("span", formatCount(CurSegCount), "tooltip-content"),
               "tooltip");
 
       if (getOptions().Debug)
         errs() << "Marker at " << CurSeg->Line << ":" << CurSeg->Col << " = "
-               << formatCount(CurSeg->Count) << "\n";
+               << formatCount(CurSegCount) << "\n";
     }
   }
 
@@ -1051,7 +1054,7 @@ void SourceCoverageViewHTML::renderLineCoverageColumn(
     raw_ostream &OS, const LineCoverageStats &Line) {
   std::string Count;
   if (Line.isMapped())
-    Count = tag("pre", formatCount(Line.getExecutionCount()));
+    Count = tag("pre", formatBinaryCount(Line.getExecutionCount()));
   std::string CoverageClass =
       (Line.getExecutionCount() > 0)
           ? "covered-line"
@@ -1106,7 +1109,7 @@ void SourceCoverageViewHTML::renderBranchView(raw_ostream &OS, BranchView &BRV,
 
     OS << tag("span", Label, (Count ? "None" : "red branch")) << ": ";
     if (getOptions().ShowBranchCounts)
-      OS << tag("span", formatCount(Count),
+      OS << tag("span", formatBinaryCount(Count),
                 (Count ? "covered-line" : "uncovered-line"));
     else
       OS << format("%0.2f", (Total != 0 ? 100.0 * Count / Total : 0.0)) << "%";
diff --git a/llvm/tools/llvm-cov/SourceCoverageViewText.cpp b/llvm/tools/llvm-cov/SourceCoverageViewText.cpp
index 63f8248e3387b..765f8bbbd8d1b 100644
--- a/llvm/tools/llvm-cov/SourceCoverageViewText.cpp
+++ b/llvm/tools/llvm-cov/SourceCoverageViewText.cpp
@@ -216,7 +216,7 @@ void SourceCoverageViewText::renderLineCoverageColumn(
     OS.indent(LineCoverageColumnWidth) << '|';
     return;
   }
-  std::string C = formatCount(Line.getExecutionCount());
+  std::string C = formatBinaryCount(Line.getExecutionCount());
   OS.indent(LineCoverageColumnWidth - C.size());
   colored_ostream(OS, raw_ostream::MAGENTA,
                   Line.hasMultipleRegions() && getOptions().Colors)
@@ -263,7 +263,7 @@ void SourceCoverageViewText::renderRegionMarkers(raw_ostream &OS,
 
     if (getOptions().Debug)
       errs() << "Marker at " << S->Line << ":" << S->Col << " = "
-            << formatCount(S->Count) << "\n";
+             << formatBinaryCount(S->Count) << "\n";
   }
   OS << '\n';
 }
@@ -307,7 +307,7 @@ void SourceCoverageViewText::renderBranchView(raw_ostream &OS, BranchView &BRV,
         << Label;
 
     if (getOptions().ShowBranchCounts)
-      OS << ": " << formatCount(Count);
+      OS << ": " << formatBinaryCount(Count);
     else
       OS << ": " << format("%0.2f", (Total != 0 ? 100.0 * Count / Total : 0.0))
          << "%";