diff --git a/src/utils/run-build.mjs b/src/utils/run-build.mjs
index da80f829105..e1f6f8ce6bd 100644
--- a/src/utils/run-build.mjs
+++ b/src/utils/run-build.mjs
@@ -110,7 +110,7 @@ export const runNetlifyBuild = async ({ command, env = {}, options, settings, ti
     }
 
     // Run Netlify Build using the main entry point.
-    const { success } = await buildSite(buildSiteOptions)
+    const { netlifyConfig, success } = await buildSite(buildSiteOptions)
 
     if (!success) {
       error('Could not start local server due to a build error')
@@ -120,10 +120,14 @@ export const runNetlifyBuild = async ({ command, env = {}, options, settings, ti
 
     // Start the dev server, forcing the usage of a static server as opposed to
     // the framework server.
-    await devCommand({
+    const settingsOverrides = {
       command: undefined,
       useStaticServer: true,
-    })
+    }
+    if (!options.dir && netlifyConfig?.build?.publish) {
+      settingsOverrides.dist = netlifyConfig.build.publish
+    }
+    await devCommand(settingsOverrides)
 
     return { configPath: tempConfigPath }
   }
diff --git a/tests/integration/__fixtures__/plugin-changing-publish-dir/dist/index.html b/tests/integration/__fixtures__/plugin-changing-publish-dir/dist/index.html
new file mode 100644
index 00000000000..c57eff55ebc
--- /dev/null
+++ b/tests/integration/__fixtures__/plugin-changing-publish-dir/dist/index.html
@@ -0,0 +1 @@
+Hello World!
\ No newline at end of file
diff --git a/tests/integration/__fixtures__/plugin-changing-publish-dir/netlify.toml b/tests/integration/__fixtures__/plugin-changing-publish-dir/netlify.toml
new file mode 100644
index 00000000000..7caee501c35
--- /dev/null
+++ b/tests/integration/__fixtures__/plugin-changing-publish-dir/netlify.toml
@@ -0,0 +1,2 @@
+[[plugins]]
+  package="/plugin"
\ No newline at end of file
diff --git a/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/index.js b/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/index.js
new file mode 100644
index 00000000000..b70100e91f5
--- /dev/null
+++ b/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/index.js
@@ -0,0 +1,5 @@
+export default {
+  onBuild({netlifyConfig}){
+    netlifyConfig.build.publish = "dist"
+  }
+}
\ No newline at end of file
diff --git a/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/manifest.yml b/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/manifest.yml
new file mode 100644
index 00000000000..49a980b9bb5
--- /dev/null
+++ b/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/manifest.yml
@@ -0,0 +1 @@
+name: change-publish-dir
\ No newline at end of file
diff --git a/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/package.json b/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/package.json
new file mode 100644
index 00000000000..bb34440a365
--- /dev/null
+++ b/tests/integration/__fixtures__/plugin-changing-publish-dir/plugin/package.json
@@ -0,0 +1 @@
+{ "type": "module" }
\ No newline at end of file
diff --git a/tests/integration/commands/dev/serve.test.ts b/tests/integration/commands/dev/serve.test.ts
new file mode 100644
index 00000000000..da64388b276
--- /dev/null
+++ b/tests/integration/commands/dev/serve.test.ts
@@ -0,0 +1,10 @@
+import { expect, test } from 'vitest'
+
+import { FixtureTestContext, setupFixtureTests } from '../../utils/fixture.js'
+
+setupFixtureTests('plugin-changing-publish-dir', { devServer: { serve: true } }, () => {
+  test<FixtureTestContext>('ntl serve should respect plugins changing publish dir', async ({ devServer }) => {
+    const response = await fetch(`http://localhost:${devServer.port}/`)
+    expect(response.status).toBe(200)
+  })
+})
diff --git a/tests/integration/utils/fixture.ts b/tests/integration/utils/fixture.ts
index 74e1e836b1c..1a5a01e9b71 100644
--- a/tests/integration/utils/fixture.ts
+++ b/tests/integration/utils/fixture.ts
@@ -27,7 +27,7 @@ export interface FixtureTestContext {
 type LifecycleHook = (context: FixtureTestContext) => Promise<void> | void
 
 export interface FixtureOptions {
-  devServer?: boolean
+  devServer?: boolean | { serve?: boolean }
   mockApi?: MockApiOptions
   /**
    * Executed after fixture setup, but before tests run
@@ -148,6 +148,7 @@ export async function setupFixtureTests(
 
       if (options.devServer) {
         devServer = await startDevServer({
+          serve: typeof options.devServer === 'object' && options.devServer.serve,
           cwd: fixture.directory,
           offline: !mockApi,
           args: ['--country', 'DE'],